# GenTalks w/ Ben Relles and Margaret Burris (Make Believe)
**Date de l'événement :** 10/06/2026
* Publié le 10/06/2026

### Date
10/06/2026

### Galerie d'image
![1.png](https://firebasestorage.googleapis.com/v0/b/memory-ai.appspot.com/o/prod%2FrKxsdSTpqCfzIFY8Y2hg%2FprojectsMedias%2FvAaUJent8o48crZ8fpjt%2Fthumbs%2F1_1600x900.png?alt=media&token=f18e2e38-3fdc-405d-b286-e5f4a4f2b4ad) 

### Ville
`#_online` 

## Description
Hey everyone,  
  
Not deja vu... we had a technical snafu a couple weeks ago and doing a Take 2 on this one!  
This Wednesday 10-11am PT / 1-2pm ET is our weekly digital get together to connect on how we are all making our way through this new era for creative industries and AI among other emergent technologies, sharing ideas, tips, knowledge amongst ourselves.  
Our group is an amazing mix of creators/ producers/ builders/ some new to this stuff/ some OG/ all of us constantly learning.  
This week’s guests:  
Ben Relles is the Founder and CEO of Make Believe, a company building the next era of interactive video. Throughout his career, Ben has created breakthrough formats at the intersection of video, technology, and storytelling. Prior to Make Believe, Ben worked with Reid Hoffman across his venture investment portfolio, where they also co-created Reid AI, a digital twin trained on more than 20 years of Reid’s books, podcasts, interviews, and content.  
Before that, Ben spent a decade at YouTube, where he led Innovation and Unscripted Programming for YouTube Originals, collaborating with many of the platform’s most inventive creators and channels. Earlier in his career, Ben was also a creator himself, founding The Key of Awesome and co-founding Vsauce, which together have generated more than 10 billion views. He is a graduate of the University of Wisconsin and received his MBA from the Wharton School of Business.  
Margaret Burris is Co-Founder and Chief Content Officer of Make Believe, a lab for the next era of interactive video. Make Believe builds off of her success developing Reid AI, the digital twin of entrepreneur Reid Hoffman. The project won the 2025 Webby for Best Use of AI in Video and Film. Margaret has over two decades of experience developing and producing groundbreaking unscripted content, including her leadership at YouTube Originals, where she led the creation of over 50 original shows such as "Kevin Hart's: What the Fit," "Paul McCartney: Live from New York," the 96-hour live event "Katy Perry: Witness World Wide," and the critically acclaimed documentary "The Letter: A Message for Our Earth" featuring Pope Francis. An Emmy-nominated producer, Margaret's career highlights include iconic shows like CBS's "The Amazing Race" and "Undercover Boss."

**Lien de l'évènement :** [https://luma.com/event/evt-9BU5Bey5p4urO5Y](https://luma.com/event/evt-9BU5Bey5p4urO5Y)

**Médias associés :**
[Média 1](https://80954c1d.sibforms.com/serve/MUIFABojU8UBbDiX_TdcGa7Wv5VMoVB_nBZ92mkLkGlS1pJLpP7s-pVJusyN-7cG9KPrSuv3fv7TmXwuw_AoyNUShR8jZhmNDgUbZPJO2V5xYXlNz4YXOTjSb8X7Lj7PRIPzgzEWlLbA4f4uw_F8RM51EUsjSfQQko0qaby98GHMdYJVWLIXd5JzzaXBGmqN2CcYOFuqnbnaYEnw) 

## event_id
evt-9BU5Bey5p4urO5Y@events.lu.ma

### Outils
`#NC` 

### Selection
`#Creativity Selection` 



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