# The Buyer Changed. Your Checkout Didn't.
**Date de l'événement :** 08/07/2026
* Publié le 08/07/2026

### Date
08/07/2026

### Galerie d'image
![1.png](https://firebasestorage.googleapis.com/v0/b/memory-ai.appspot.com/o/prod%2FrKxsdSTpqCfzIFY8Y2hg%2FprojectsMedias%2FOCgt8qAcCzIOa2kmObmP%2Fthumbs%2F1_1600x900.png?alt=media&token=1b42e303-628e-4a0e-bf00-5495a79fb3d1) 

### Ville
`#New York` 

## Description
For ten years, checkout barely moved. A button, a form, a person filling it out. That's ending. Fast. This breakfast is for the operators who'd rather see it coming than read about it six months late. No "AI is the future" keynote. Just a small room of DTC operators working through what's actually changing in how people, and increasingly machines, buy. You'll get one PDQ data slot with cross-brand checkout benchmarks you won't see anywhere else, and a panel on the question most brands are quietly avoiding: when the customer isn't the one clicking, what is your checkout even for? Presented by PrettyDamnQuick, in partnership with Shoplift, Order Protection, and Wyllo. Four angles on one journey. Shoplift works the part before the buy, testing pages, prices, and themes until the data picks the winner. PDQ owns the buy, the last clicks where the sale holds or breaks. Order Protection takes the package after, turning a lost or stolen order into a second sale instead of a refund. And Wyllo reads intent across the whole thing, catching fraud and abuse before a good sale turns into a chargeback. Before, during, after, and who's really behind it. Speakers Harry Roth | Director of Ecommerce, AS Beauty Runs digital commerce across one of the largest beauty groups in the country. Multiple brands, one checkout to crack, real volume behind every test. Ovadia Labaton | CEO & Co-Founder, The Perfect Jean Built a cash-flow-positive DTC brand on product obsession and operational discipline. Lives in the data, makes every margin count. Liran Erez | CPO & Co-Founder, PrettyDamnQuick Builds the product behind PDQ. Spends his days on the exact question this room is here for: what does checkout become next? Who's in the room: Founders, CMOs, COOs, and P&L owners at DTC brands doing $10M+/year. Small and senior on purpose. Capped at 30. Agenda 8:30 Doors, coffee, breakfast, introductions 9:00 Lightning talks on the future of commerce 9:30 Panel 10:00 Open floor First of a few we're running in NYC. 30 seats. They go.

**Lien de l'évènement :** [https://luma.com/qty91q2c](https://luma.com/qty91q2c)

### Pays
`#United States` 

### Continent
`#North America` 

**Médias associés :**
[Média 1](https://80954c1d.sibforms.com/serve/MUIFABojU8UBbDiX_TdcGa7Wv5VMoVB_nBZ92mkLkGlS1pJLpP7s-pVJusyN-7cG9KPrSuv3fv7TmXwuw_AoyNUShR8jZhmNDgUbZPJO2V5xYXlNz4YXOTjSb8X7Lj7PRIPzgzEWlLbA4f4uw_F8RM51EUsjSfQQko0qaby98GHMdYJVWLIXd5JzzaXBGmqN2CcYOFuqnbnaYEnw) 

## event_id
evt-q5UwhEyupdRNvAA@events.lu.ma

### Outils
`#NC` 



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